Courtesy mobile TV, users can view regular television programs on mobile phones and other mobile devices. It marries two dominant consumption trends of entertainment and mobile telephony in the country.
According to the Springboard report, as many as 84 percent of users are waiting for an affordable mobile TV service in the country. News, sports, music videos, and game shows have emerged as preferred choices for this service.
According to Ravi Shekhar Pandey, manager (Syndicated Research) of Springboard Research, "The market is ripe for the launch of mobile TV services, and we believe that India will have around 12 million mobile TV subscribers within the first year of launch of service."
Pandey added that a majority of mobile users in the country are interested in trying out mobile TV, and would invest in new handsets for using the service. That this willingness is definitely a positive sign for those considering offering mobile TV in one of the world's largest and fastest-growing mobile services market.
Going a step further, the report recommends that those companies planning to roll out the service should consider offering on-demand, pay-per-view option that will not be attached to a monthly subscription offer.
Presently, Doordarshan is the only player in this field. However, the report states that in recent months, the market has witnessed increased activities from various stakeholders, including technology providers, network equipment vendors, and mobile service providers like Nokia, Samsung, Spice Telecom, and Qualcomm.
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